All key areas covered

There is much to think about when starting your own business. This course helps you think through all the key areas and feel confident that you've ticked all the right boxes, giving you a tailored action plan for starting your new business. No prior knowledge is assumed and no preparation work is required.

  • Discover the 3 keys to success

  • Identifying your target market

  • Choosing the right products and services

  • Demystifying finance & legal requirements

  • Learn the secret to competing successfully

  • Your first steps in marketing

What's in the course?

  • 14 Video Lessons

    Easy to digest video lessons which help you consider the key elements of starting your own business successfully.

  • 16 Worksheets & Templates

    Practical printable worksheets and templates to download and complete, helping you design and plan your new business.

  • 61 Point Checklist

    Gain peace of mind with this detailed checklist and feel confident starting your own business with the basics covered.

Course curriculum

  • 1

    Welcome! Start here...

    • How to use this course
    • Introduction Video
    • Worksheet - Action Plan
  • 2

    WHY start your own business?

    • Video - WHY start your own business?
    • Worksheet - Your reasons and purpose
  • 3

    WHAT will you offer?

    • Video - WHAT will you offer?
    • Worksheet - Meet Your Customer
    • Video - Offering choice
    • Worksheet - Choice
    • Video - Three Keys to Success
    • Worksheet - 3 Keys to Business Success
    • Worksheet - Difference
  • 4

    WHERE will you deliver it?

    • Video - WHERE will you deliver?
    • Worksheet - Where?
  • 5

    HOW will you deliver it?

    • Video - HOW - Systems & Processes
    • Worksheet - Your Systems & Processes
    • Video - HOW - Legal Structure & Name
    • Worksheet - Choose Your Structure
    • Video - HOW - Finances
    • Worksheet - Managing Money
    • Template - Cashflow Forecast
    • Video - HOW - Protecting Yourself
    • Worksheet - Protecting Yourself
    • Video - HOW - Start marketing your new business
    • Worksheet - Marketing First Steps
  • 6

    WHO is on your team?

    • Video - WHO will be on your team?
    • Worksheet - Design Your Team
  • 7

    WHEN will you start?

    • Video - WHEN will you start?
    • Worksheet - When to start?
  • 8


    • Video - Summary and Next Steps...
    • Worksheet - Your Commitment
  • 9

    Additional Resources

    • Starting Your Own Business Checklist
    • Useful Links

Course options

The first option gives you access to the entire course. If you wish to speak to Andy about your business after completing the course, then choose the consultation option.

Get started today!

Take your first step towards starting your own business. Use this course to help you think it through and create a plan of action.

Get started now

Frequently Asked Questions

  • Who is this course for?

    If you've always wanted to start a business, but don't know where to start, then this is for you. It gives you an overview of all the main areas to consider and helps you gain clarity and focus on your way forward and to create a business that you'll be proud of. If you're not sure what starting a business might mean and whether you could do it, then this course is for you. If you're looking to change from your current career to running your own business and you want to plan your transition carefully, then this course is for you. If you've recently started your own business, but just want to double-check that you've ticked all the right boxes and covered all the basics, then this course could also be very useful for you. If you've been in business for some time and are having challenges with running your business or are looking to grow your business then this course isn't for you - instead it would be better to contact Andy directly to discuss what other options there are for help and support.

  • How long will the course take?

    The total video content lasts about 2 hours 45 minutes. However it's broken down into individual modules and no video is longer than about 20 minutes. If your time is limited, there is also a feature that allows you to speed up the videos! The time spent on the worksheets will vary depending upon the complexity of your business and how much thinking and research you have already done. But it is likely to be several hours. They are designed to help you think things through. Spending quality time thinking and planning is a great investment and will increase your chances of success and reduce the chances of making avoidable and expensive mistakes!

  • Can I work at my own pace?

    Yes! The course is set out in modules and lessons with videos and worksheets for each one. This means that you can work through it at your own pace - whatever suits you best. Some people prefer to spend a day or a weekend going through the whole course, whilst others prefer a bite-sized approach and do one lesson per evening over several days. You can choose which modules to spend time on and which to skim through. There is even a feature that allows you to speed up the videos - so you really can go at your own pace!

  • How does the optional consultation work?

    The beauty of an online course is that you can work through the content in your own way and apply it to your own situation. There is a lot of information covered in the course with supporting worksheets to help you with your thinking. However nothing quite replaces speaking to someone about your own hopes, dream and plans for your business! The optional consultation session means that after you've completed the course you can ask further questions, explore your options and discuss your plans. In short, you can check out how all this might apply to your situation. This optional one hour consultation by phone or video call gives you the chance to address your remaining issues and questions, explore certain aspects in more depth or work through some of the options and choices that you may have. You may just like to talk through your plan and get feedback from Andy so that you can feel confident about your next steps. You can use the time however you wish! When you've reached the end of the course you can then contact Andy to schedule your consultation. You will get the best out of your consultation if you have worked through the content, created a plan of action and have a list of questions.

  • How long will I have access to the course?

    You will have unlimited access to the course, there is no time limit, so you can refer to it again and again.

  • Who created this course?

    Andy Turnbull, a business coach, created this course. It was originally delivered face to face to local groups of new and aspiring business owners. There is a lot of content and areas to cover and this online format allows you to work through it at your own pace and spend more time on the areas that you are least familiar with. The optional consultation means that you can then speak to Andy directly about any outstanding issues. It's the best of both worlds and offers great value for money - an efficient way to deliver the core content, combined with the personal attention that only a one-to-one session can provide.